SOCIETE GENERALE NEW BRAND DESIGN
- Location: Novi Sad, Serbia
- Year: 2017
- Project type: Call competition / Bank office
- Author/Designer: Arhi.pro (Anja Ivana Milić, Risto Terzić, Marija Omanović)
- Client: Societe Generale bank
- Area: 350 sq. m.
After 16 years of design and build service that Arhi.pro has provided for SG, which included more than a hundred branch offices in the region (Serbia, Montenegro, Macedonia, Bulgaria) as well as the design of the Head office buildings in Belgrade and Skopje, Arhi.pro took part in a competition for a new visual concept for retail offices.
The bank invited teams who accepted the conditions of pro-bono work, with a competition objective being “Implementation of a new visual identity into future branch offices”.
This time, Arhi.pro submitted the design solution which was highly rated by the jury.
Arhi.pro role: Competitor in Call Competition