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Societe Generale New Brand Design • Arhi.pro

SOCIETE GENERALE NEW BRAND DESIGN


  •     Location: Novi Sad, Serbia
  •    Year: 2017
  •   Project type: Call competition / Bank office
  •   Author/Designer: Arhi.pro (Anja Ivana Milić, Risto Terzić, Marija Omanović)
  •   Client: Societe Generale bank
  •   Area: 350 sq. m.
PROJECT DETAILS

After 16 years of design and build service that Arhi.pro has provided for SG, which included more than a hundred branch offices in the region (Serbia, Montenegro, Macedonia, Bulgaria) as well as the design of the Head office buildings in Belgrade and Skopje, Arhi.pro took part in a competition for a new visual concept for retail offices.


The bank invited teams who accepted the conditions of pro-bono work, with a competition objective being “Implementation of a new visual identity into future branch offices”.


This time, Arhi.pro submitted the design solution which was highly rated by the jury.

Arhi.pro role: Competitor in Call Competition