BW Central

Introduction: BW CENTRAL is a visionary architectural project located in the heart of Belgrade Waterfront, Serbia. Designed by the renowned architecture firm, this ambitious endeavor aimed to transform the existing buildings known as 'Simpo' and 'Iskra' into a modern office complex, set to redefine the skyline of Belgrade. The project was commissioned by Belgrade Waterfront and was intended to create a dynamic and innovative hub for businesses in the city. While the project's concept design and various development stages were completed, unfortunately, the project did not come to fruition, leaving behind an unrealized vision of architectural excellence.

Location and Year: The project's site is strategically situated within Belgrade Waterfront, a massive urban regeneration development along the Sava River. The area, which stretches across the Sava Amphitheater, was intended to become a vibrant mixed-use district, harmonizing residential, commercial, recreational, and cultural elements. The BW CENTRAL project commenced in 2017, marking a pivotal moment in the city's architectural and urban development.

Project Type and Area: The primary objective of BW CENTRAL was to create a cutting-edge office building, bringing together business professionals and fostering collaboration in a modern and inspiring environment. The development covered an impressive area of 11,000 square meters, providing ample space for numerous companies and their workforce.

Project Details: Prior to the decision to construct a new office building on the site, undertook the task of renovating and adapting the existing structures, 'Simpo' and 'Iskra.' These buildings had historical significance within the region, and preserving their essence while incorporating contemporary design elements was a key aspect of the project. The adaptive reuse approach aimed to respect the heritage of the site while giving it a fresh purpose for the future.'s Role:, a renowned architectural firm with a track record of innovative and sustainable design, played a crucial role in every aspect of BW CENTRAL. Their involvement spanned from the initial concept design to the development of preliminary and detailed architectural, structural, and MEP (Mechanical, Electrical, and Plumbing) designs. Additionally, they were entrusted with the responsibility of crafting the interior design, ensuring a seamless blend of functionality and aesthetics.

BW Central

Concept Design: The concept design envisioned an iconic office complex that would set new standards in modern architecture. The proposed building was characterized by sleek lines, a blend of glass and metal façades, and open, flexible floor plans that would adapt to various business needs. The design incorporated energy-efficient technologies and sustainable practices, demonstrating's commitment to environmental responsibility.

Preliminary and Detailed Design: Moving from concept to reality, diligently translated their visionary ideas into comprehensive preliminary and detailed architectural plans. These documents delved into the technical intricacies of construction, ensuring that the design was structurally sound, code-compliant, and ready for implementation. Attention to detail was crucial at this stage, as every element needed to be well-defined for smooth execution.

BW Central

Interior Design: The interior design envisioned by aimed to create a functional and inviting workspace that would enhance productivity and well-being. Natural light, ergonomic furniture, and green elements were thoughtfully integrated to promote a healthy and conducive working environment. Collaborative spaces, breakout areas, and cutting-edge amenities were part of the vision to attract businesses seeking a progressive workplace.

Status: Despite the meticulous planning and exceptional design, BW CENTRAL faced challenges that led to its unrealized status. Factors such as financial constraints, changes in the real estate market, or other unforeseen circumstances may have contributed to the project's inability to progress beyond the planning stages. Nevertheless, the conceptualization of BW CENTRAL remains a testament to the creative vision and innovation of

Conclusion: BW CENTRAL, the visionary office complex at Belgrade Waterfront, was a project that held the potential to shape the future of office spaces in Serbia. Led by the esteemed architects at and commissioned by Belgrade Waterfront, the project sought to blend heritage with modernity and create an unparalleled workspace. Though unrealized, the legacy of BW CENTRAL endures as a symbol of ambition and creativity in the architectural landscape of Belgrade.