Business City

Introduction: In the year 2010, amidst the picturesque landscape of Montenegro, the bustling city of Podgorica witnessed the birth of a groundbreaking architectural masterpiece - Business City. Designed by the visionary minds at, Dejan Sokolov, and Miloš Petrović, this awe-inspiring mixed-use building not only transformed the city's skyline but also ushered in a new era of urban sophistication and modernity.

Project Overview: Business City, spanning an impressive 30,000 square meters, is strategically located at the heart of Podgorica. This strategic positioning allowed the structure to cater to the dynamic needs of the city's business and commercial landscape. The project's primary focus was to accommodate a versatile range of functions under one roof, combining world-class office spaces with a luxurious retail center at the ground floor, aiming to redefine the city's urban fabric.

Design Inspiration:'s design philosophy for Business City was driven by the idea of seamless integration. The architectural team envisioned a harmonious blend of function and aesthetics that would inspire productivity while offering an inviting ambiance. The design drew inspiration from the city's cultural heritage, incorporating elements that resonate with Montenegro's rich history, while still maintaining a contemporary allure.

Client Collaboration: The brainchild of Celebic LLC, Business City was conceived with the vision of creating a hub where business, commerce, and culture could converge. The client's aspiration to cultivate a corporate environment that seamlessly interacts with a retail and amenity hub was at the core of the project's inception. This vision served as a driving force behind the project's development and design.

Project Phases:'s involvement encompassed several critical phases of the project. They began with the Concept Design, where the initial vision and rough layout were outlined. The firm's innovative approach in weaving functionality and elegance together set the stage for the subsequent phases. The team then delved into the Development of Preliminary Architectural Design, where the project's architectural details were refined, and the blueprint of the building began to take shape.

Business City

Architectural Marvel: The towering Business City exudes modernity through its sleek lines, innovative use of materials, and expansive glass facades that embrace natural light, offering panoramic views of the cityscape. The building's form reflects a synergy between the structural framework and the surrounding environment, enhancing the building's aesthetic appeal while minimizing its environmental footprint.

Mixed-Use Brilliance: Business City's most distinguishing feature is its harmonious coexistence of commercial and office spaces. The offices, spread across multiple floors, were designed with a deep understanding of contemporary work culture and flexibility requirements. The retail center at the ground floor was conceived as an exclusive haven for luxury shopping, dining, and relaxation, enhancing the overall experience for occupants and visitors alike.

Business City

​Impact and Legacy: Upon its completion in 2010, Business City instantaneously emerged as an iconic landmark, exemplifying the fusion of functionality, beauty, and innovation. Its influence on Podgorica's cityscape went beyond its physical presence; it ignited a wave of urban rejuvenation, inspiring a new generation of architecture that sought to bridge the gap between tradition and progress.

Conclusion: In the dynamic city of Podgorica, the year 2010 marked the dawn of a new era with the advent of Business City. This architectural marvel, the brainchild of, Dejan Sokolov, and Miloš Petrović, stood as a testament to human creativity, vision, and collaboration. With its innovative design, seamless integration of functions, and enduring legacy, Business City became more than just a building – it became an integral part of the city's identity and a symbol of its journey towards modernization and growth.